Product: Do It Yourself Direct Marketing: Secrets for Small Business

Author: Mark S. Bacon 

Reviewer: Beth Ann Erickson

Date of Purchase: Quite a while ago

Date of Review: 1/15/06

Price: $16.95

What ‘cha get: Seventeen Chapters covering topics such as:

• What is direct marketing
• Constructing your strategy
• Finding your market
• Lists
• Tracking and testing
• Headline creation
• Letter writing
• Designing direct marketing
• B2B direct marketing
• Working with the postal service
• Customer service

Over all, it’s a great book. Rather dry, though. I may have a touch of ADD, but I had trouble getting through this one. That’s probably because it’s very academic. Perhaps it’s because I tend to enjoy a more conversational style of writing.

Either way, this book reads just like… well… a book. Somehow the page stepped between me and the author and although the information’s fab, it just didn’t connect with me.

Wish List: I wish this book were an easier read. I’m a busy person and don’t have time (nor the energy) to furrow my brows and concentrate while perusing a title.

But that’s just me. Make it super-easy to read (or utterly compelling) or you’ll lose me.

Final Verdict:

I’ll give it a three out of five stars. Great info. Delivery could use a little perking up. But if you enjoy a more formal style of reading, this now out-of-print title is a virtual font of valuable information.