You feeling the pinch yet? If you don’t know what I’m talking about, you will.
It’s the squeeze that happens the minute you decide to ditch your j-o-b and launch your own freelance writing career.
Ah… the visions that “freelance writer” conjures… Freedom. Unbridled creativity. Fame. Fortune…
Uhhhh… make that the pinch of poverty.
According to the National Writer’s Union, In today’s dollars, freelance rates have declined by more than 50 percent since the 1960s.
Dang. That’s quite a pay cut.
It gets worse. They go on to say…
“Freelancers’ rates have been declining since the mid 1960’s. For example, Writer’s Market…shows that writers’ rates at the top magazines have declined by two-thirds to four-fifths since 1966….”
And check this out:
“Good Housekeeping reported offering $1 a word in 1966 and the same $1 a word in 1998 – a full 80% decline in real pay.”
And in today’s dollars…
“Another way of looking at these figures is to translate them into 2001 dollars. In terms of these dollars, Good Housekeeping was paying $5 a word in 1966.”
FIVE bucks a word? Most writers don’t know of any magazine that pays that astronomical amount.
I know only one way to earn big money like that as a writer. And you need a lot less skill and patience in this super-secret genre than you do querying national magazines. In fact, it’s possible (actually it’s probable) that clients will search youout and offer you big bucks for just a few hours of your time.
But I digress.
As you’ve just seen, most freelance writers today struggle to earn even a living wage. In fact, a recent poll issued at About.com reveals that 52% of writers surveyed earned a measly 15 grand from their writing. Talk about poverty wage. Literally.
Conversely, that same poll reveals that a mere 2% of those surveyed earned over a $100,000 per year.
Who are these elusive two percent?
Well, simply by working smart…
You can easily join this upper crust of six figure writers… the wage earners who earn thousands, perhaps even tens of thousands for every project.
I’m about to share the secret super-successful freelancers don’t necessarily want you to know about. It’s multiple top-secret techniques writers like Peter Bowerman and John Carlton use to keep their financial numbers firmly in the black.
And the undisputed king of this quiet genre is undoubtedly Bob Bly.
That’s because Bob’s proven again and again, year after year, decade after decade, that it’s not only possible to earn far more than the “average” freelance wage, it’s possible to transform words into a $100,000 per year freelancing business.
And he shares a virtual ton of his secrets within the pages of this incredible book
* The hidden market most freelancers overlook that can boost your income to unbelievable levels. (If you’re neglecting this market, you’re missing out on a ton of writing opportunities, some hefty paychecks, and more credibility than you could muster on your own.)
* Think it’s time to quit your job? Read this chapter before you do it. (The hints in this chapter alone will clue you in on the best time to turn in your resignation.)
* How to ask for (and get) the fees you deserve . (If you think you’re earning enough now… wait ‘till you read this chapter.)
* If you implement the secrets contained in just the first few chapters of this book, you’ll instantly watch your income rise. But it gets better. You’ll also find out…
* How to use Bob’s “positioning” techniques to set you apart from your competition . (Think you’ve got competitors in the marketplace? You won’t after reading this chapter.)
* How to write a “bullet proof” book proposal . (Omit Bob’s first point and your proposal will utterly tank.)
* 22 rules for successful self promotion .
* Insider secrets to effectively use the Internet to reach your income goals .
* How to do more… in less time. (Think you don’t have time to write? Think again.)
Bly goes on to list resources… books, websites, organizations and magazines… whose sole purpose is to help you succeed as a freelance writer.
Bob Bly’s Guide to Freelance Writing Success contains a virtual gold mine of hard-to-find articles straight from Bob’s file cabinets.
* The 85k Writing Opportunity
* What to do When Your Book Goes Out of Print
* Avoid These Technical Writing Mistakes
* Publishing Your Own E-Zine
* What Should Be In Your Book Proposal
* Finding A Good Idea For Your Book
* Expand Your Writing Business With Sales Brochures
Nab your copy today at any of these fine retailers:
Please Allow Me to Introduce Bob Bly…
BOB BLY has been a professional writer since 1979 and a full-time freelance writer since 1982. His annual gross income from freelance writing is over $500,000. He has written ad copy for over 100 clients and has published over 90 books. A working copywriter, Mr. Bly is also a popular speaker and teacher. You can reach him via www.bly.com.
“I don’t know a single copywriter whose work would not be improved by reading [The Copywriter’s Handbook]. And that includes me. After reading it, I am a born-again fundamentalist.” – David Ogilvy, author, Confessions of an Advertising Man
“Bly includes enough details and solid how-tos [in Targeted Public Relations] so any small-business chairperson can take advantage of his advice. Plus it’s written jargon-free in easy-to-understand language.” – Booklist
“I’ve been reading your SECRETS OF A FREELANCE WRITER and truly loving it. It’s just what I need right now. Thank you.” -Joe Vitale, Houston, TX
“I highly recommend Become a Recognized Authority in Your Field. Bly gives simple steps you can take to rapidly establish yourself as an expert.” –Henry Devries
“[The Copywriter’s Handbook] succeeds on two levels. For beginners, it offers a clear, comprehensive guide to the business of and techniques used in advertising copywriting. And for professionals behind a typewriter, the book is a valuable back-to-basics tool that should be given a prominent slot on the bookshelf.” — The Los Angeles Times
“The Copywriters Handbook should become essential equipment not only for young writers but also those in supervisory positions and on the client side.” – Ad Day
“Bob Bly is to direct marketing as Mozart is to music.” – Steve Roberts, President, Edith Roman Associates
“I read Write More, Sell More a few years ago and loved it.” – Steve Slaunwhite
“As a direct result of Bly’s advice, I’ve written and successfully marketed several books; I have landed columns in national publications; jumped on the speaking circuit with high-profit talks and workshops; written successful direct mail packages for a growing list of national clients; developed advertising and marketing campaigns for scores of small businesses; created attention-getting booklets and brochures that generated hot leads on a consistent basis. In short, without Bob Bly, I would not be where I am today.” – Roscoe Barnes III, Copywriter/Author
“I got a hold of Bob Bly’s book ‘Secrets of a Freelance Writer in the Fall of 1999 and my life has never been the same. He took a dream and turned it into reality for me. All of the possibilities that seemed far, far away became much closer as I imbibed everything this man wrote pertaining to copywriting and productivity as a copywriter.” – Gary Maxwell, www.garymaxwell.com
“Not only is Bob is a vast reservoir of knowledge– he warmly allows you to tap that resevoir. I shudder to think where I’d be without his expertise in my own copywriting career.” – Peter J. Fogel, www.peterfogel.com
“I went to Amazon.com and got a copy of Secrets of a Freelance Writer. Wow! … I loved it! Packed with info. The book had a ‘readability’ about it that took away all my fears, put me at ease, and made me feel that I wasn’t treading on foreign soil. I kept saying to myself, ‘I can do that, I can do that!'” – Ronald J. Rich
“Your books served as a complete reference when I started my own freelance writing business a year and half ago. By following the advice you laid out, I quickly reached goals that I had set for year three of my business within the first year. My philosophy is, if you’ve written it or recommended it, I want to read it.” – Carla
“I own a copy of The Copywriter’s Handbook, which is priceless. Thank you for making this information available to those of us on a shoestring'” – Mary Klaebul, Memphis, TN
“I own Secrets of a Freelance Writer: How to Make $85,000 a Year and The Copywriter’s Handbook. Both are Great. You did a great job of getting to the nitty gritty. I admire and respect what you have done.” – Derek A. Chilcoat
“FYI, you started me off with your tape series on freelance copywriting, and I’m an avid reader of yours.” – Scott T. Smith, Bozeman, MT
“Having read two of your books, Secrets Of… and The Copywriter’s Handbook, I am now taking the leap. If not for the strong encouragement of your books, I might not have jumped. Thanks again for the road map that your books offered.” – Eddie Adelman