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Month: May 2019

If you think you understand your readers…

Think again.

Even the best marketers sometimes get this wrong. That’s because readership is truly a moving target. In today’s issue of The Creative Entrepreneur, I talk about techniques you can use to keep your finger on the heartbeat of your clients, customers, readers… target audience.

It’s not difficult. But it’s not necessarily easy, either. Ha. How’s that for a paradox!

Dig in. Enjoy. And most of all, have fun. After all, this is your life… 😛