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Author: Erickson Beth

The Mocha Club: Activism, Selling, Autoresponders! Oy. :P

Published by Erickson Beth on November 9, 2018

This month in the Creative Entrepreneur Newsletter:

* Activism versus Persuasion (A real but misunderstood difference.)
* When you sell your writing, what… exactly… are you really peddling? (It’s probably not what you think.)
* Want an effortless way to keep in touch with your prospective readers? Yup. We talk about it.

Heck, it’s only 4.99 a month, the price of a mocha.

If you’re already a subscriber, you can download your copy at this top secret link:

Continue readingThe Mocha Club: Activism, Selling, Autoresponders! Oy. 😛
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Advertising, Audience, and Persuasion

Published by Erickson Beth on October 11, 2018

Want to Make an Actual Living as a Writer?

Face it. If you want to do that, it’s important you master some basic persuasion techniques. Ah, but what comes before you engage in any persuasion whatsoever (and if you skip this pre-persuading step, all your efforts will be for naught)?

The basics of Advertising (yup, you’ll need to do this), Audience (get this wrong and your ad expenses go through the roof), and persuasion are a fascinating topic far too many freelancers ignore.

Nope. Your audience isn’t necessarily like you. In fact, they may not even resemble you in any way, shape or form. And to think they do can be the fatal mistake that tanks your latest project.

Nab all the details on these important topics in today’s issue of The Creative Entrepreneur…

Download your copy here:

Continue readingAdvertising, Audience, and Persuasion
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Exclusive or Wide… that is the question.

Published by Erickson Beth on September 11, 2018

The first question new authors need to ask upon publication is whether they want to sell their book exclusively on Amazon or whether they want to make it available at other bookstores like Nook, Google Play, iTunes, or the gazillion other stores out there.

It’s a tougher question than it appears, with plenty of pros and cons for each.

Last time we discussed Amazon exclusivity. Today it’s all about the pros, cons, and marketing techniques associated with being a “wide” author. Plus, I reveal which method I prefer.

Check it all out here:

Continue readingExclusive or Wide… that is the question.
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All About Working with Amazon

Published by Erickson Beth on August 11, 2018

Hey! If you’ve written a book… if you want to sell it on Amazon (a seriously smart thing to do considering their platform sells the lion’s share of books worldwide), you’ve got a big question to ask yourself:

“Do I allow them to exclusively sell my book or will I allow Barnes and Noble, Google Play, iTunes, etc. sell it?”

In today’s issue of The Creative Entrepreneur newsletter, I talk about the Good, Bad, and Ugly of Amazon Exclusivity. It’s free to Mocha Club members. (Hey… why not join up. Buy me a mocha, and I’ll give you access to my nearly two decades of publishing experience!)

Continue readingAll About Working with Amazon
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